Redesign Partners was formed in the late 1990s by Willem Haverkamp and Robert Dingemanse, who established the Redesign Center within Royal Philips Electronics of the Netherlands. The Redesign Center was a unique initiative which specialised in leading and helping companies in changing markets. The group led the definition and implementation of a new strategy in a portfolio of businesses and created a series of leaders in their industry. Often this was accomplished by combining the company with complementary skills and strategic positions of another company.
This strategy was implemented for a number of Philips’ non-core businesses which had been earmarked for divestment or for being closed down up to 2002.
After its spin-out in 2002 the group worked with many businesses in a variety of industry segments in France, Germany and the Benelux.